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The Melbourne Writers Festival is an annual event that extends across several days. A variety of like minded individuals come together to listen to well known speakers and writers over
the course of the festival. Aimed primarily at adults, the current brand positioning was not engaging the desired number of attendees, thus a new brand strategy and visual style was put in place.

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Brand Strategy / Positioning
Map and Layout Design
Photography
Website Conceptualisation
Printing and Production

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Collaborators
Paul Greskie