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Citron is a new soft drink infused with 35% real fruit juice that comes in a range of adult flavours. Made from all natural ingredients and 50% less cane sugar, Citron is aimed at adults (25 - 39 year olds) whom are health conscious but not obsessive.
Citron’s main objectives are to communicate freshness, great taste, appear healthier than other soft drinks, command attention, appeal to adults, provide easy navigation between flavours as well as appear to be a premium brand..

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Naming
Brand Strategy / Marketing
Visual Identity
Style Guide
Brand Documentation
Package Design